Shaw had previously worked on mobile titles at ngmoco and was at Maxis before that. The studio brought on Caryl Shaw to be the executive producer of Backyard Monsters: Unleashed for mobile. What we didn't want to simplify was the gameplay." "What we wanted to simplify was the user experience. So we started thinking of ways we could bring Kixeye games to mobile without diluting everything to the point of being super flavorless and not consistent with our brand." "For the purpose of focus, we've stayed away from mobile, although we've always been fans of mobile. "One of the biggest mistakes start-ups make is they lose their focus, so we felt like fighting a war on many fronts was not the best idea and that we should really focus on what was working. "For us, browser was working really well and still is, and we're one of the few developers on Facebook that can manage their business model in a positive way," he said. He said it's taken Kixeye this long to develop for mobile because the studio wanted to focus on its strengths before developing for other platforms. Speaking to Polygon, Kixeye's chief marketing officer, Brandon Barber said that the studio plans to expand into the mobile space by first bringing over Backyard Monsters, then War Commander and eventually brand new IP that could potentially have cross-platform persistence. Browser-based social game developer Kixeye will venture into mobile territory this fall with the release of Backyard Monsters: Unleashed on mobile devices.īackyard Monsters is a tower defense game that is currently one of the most popular real-time strategy titles on Facebook, attracting millions of monthly players.
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